User Experience Designer

UI Design: PlasticCuttingBoards.Com

Added on by Erin Reeg.

Working with Plastic-Craft products to streamline and design the site to be similar, yet different. This site is solely to sell cutting boards, with a cut-to-size functionality. This is a demo of the customization tool that I design both the UX and UI for and is currently live.

Bringing the styles together, I condensed the navigation and created this accordion style cut-to size feature. This allows the user to go through a simple step-by-step process to create a customized cutting board.

UX Design: Plastic-Crafts

Added on by Erin Reeg.

Currently working with the local business Plastic-Craft as the Lead User Experience Designer to redesign their website. Starting with the information architecture I've created a streamlined navigation. This drives business by being more seamless and focused with service offerings.

The homepage has more marketing language and provides and overview of services offered and less focus on specific products. Primarily, the emphasis is placed on customer service and drives users to contact the company through the Request a Quote and customer service number provided.

Other pages include a Customs Solution blog page, and an Industries overview page that links to individual Industries pages.  

Working with the development team at Plastic-Crafts I have been able to implement changes to the front end design.

This includes creating the ux and visual design for the Capabilities overview page, and details page, both of which are currently live.

The main deliverables on this project have been:

  • Wireframes
  • Style Guides
  • Visual Design
  • Photography 
  • Project Management

Currently, the Homepage, Industries, Custom Solutions are in development and will be live soon. 




The homepage has been redesigned to create a better visual hierarchy with a stronger value proposition. The main CTA's on the page lead to specific services, and the secondary action lead the user to speak or write to someone at Plastic-Craft's as soon as possible.

Here is a demo of the live completed site. 

UX Design:

Added on by Erin Reeg. is a responsive website and an American Express product.

As an EffectiveUI UX designer I worked closely with American Express to create wireframes, visual designs, and prototypes to bring Plenti to life. Primarily creating responsive, annotated wireframes and styleguides I maintained and updated all documentation for the developers. Working closely in agile with the internal content strategy and development teams at AMEX we were able to create and release this responsive site on time.  

Website Redesign: Anubis Fitness

Added on by Erin Reeg.

Anubis Fitness

Working closely with the client, we created new logo and branding to focus more closely on the clientele of the fitness studio. 

Starting from the bottom up, I redesigned the branding, the information architecture, helped rewrite and guide on content creation for many of the aspects of the site. 

The website is live and is available at


Emails and Web Material: Pierre Fabre

Added on by Erin Reeg.

Working as a Web designer for a short time at Pierre Fabre, I worked on four separate brands. The brands were Avene, Klorane, Glytone, and Renne Furterer. I created email marketing for the four brands while working on internal initiatives such as personas. I understood the qualities of each brand and designed with the internal styleguides to create seamless marketing materials for each brand.

Research Project: Connected Thermostat

Added on by Erin Reeg.

Working from a design brief of how to use a smart thermostat in a new way, I researched, created and designed a medical thermostat. 

Opportunity Area: Hospitals
The method for recording medication temperatures is inefficient. The process is time consuming for the hospital staff, it may also lead to inaccuracy. Additionally, the method used by pharmacists must physically check the medicine prior to restocking is inefficient. While pill dispensing machines are available to monitor administration of medications, there is no system to track the storage of temperature sensitive medications. The opportunity is to create a device that can track and monitor medications that are temperature sensitive to relieve the nurse and pharmacist of time intensive duties. 

To view the whole report click here.