Hello! I am Erin Reeg,
Problem solver, product strategist, and knowledge architect with over 14 years of experience leading UX initiatives. Specializing in creating frameworks that bridge customer-centric needs and technical system capabilities, I leverage my interpersonal skills to build trust, drive cross-functional alignment, and get things done with contagious enthusiasm.
PROJECT IMPACT
VERIZON | OMNI-Channel Journey Mapping Tool
Service design, VS Code + Claude, End-to-end journey mapping
VERIzon | New Plan Launch: Simplicity
Service design, End-to-end journey mapping
VERIZON | SYSTEMS GRAPH
Service Design, Airtable
VERIZON | CROSS-PRODUCT ALIGNMENT
Product Design
VERIZON | CUSTOMER-FIRST DATA ARCHITECTURE
Service Design
DELTA AIRLINES | SEATBACK REDESIGN
Product Design, UX Research
DELTA AIRLINES | FREE WIFI INITIATIVE LAUNCH
Stakeholder Management, Product Design, User Research
RYDER | B2B MANAGEMENT PORTAL
Product + UX Design
BAIN & CO | KNOWLEDGE MANAGEMENT PORTAL
Product + UX Design
REGIONAL BANK | PAYMENTS APPLICATION
Product + UX Design, User Research
VERIZON | STREAMING GOLF CART PRODUCT
Product Design, UX Design
VERIZON | 5G HOME LAUNCH
Product Design, UX Design, User Research
VERIZON | DIGITAL SIGNAGE
UX Design
VERIZON | CLOUD APP AND WEBSITE
UX Design
AMERICAN EXPRESS | PLENTI LOYALTY PROGRAM
UX Design
PLASTIC-CRAFTS | WEBSITE REDESIGN
UX Design
PLASTICCUTTINGBOARDS.COM | WEBSITE DESIGN
UX Design