EFFECTIVEUI | AMEX PLENTI REWARDS PROGRAM

American Express launched a collaborative rewards program that lets participants earn points on daily purchases and redeem them with other participating partners.

Plenti Responsive Web Design

EffectiveUI was tasked with designing Plenti's responsive website, an American Express loyalty program, and later its mobile app. Plenti was launched in 2016 and ended in July 2018.

As a user experience designer for both the responsive web and the mobile app, I was responsible for:

  • Designing new feature sets that would be consistent across web and mobile

  • Adjusting the features to meet new requirements

  • Communicating with the developers to present our design concepts

  • The creation of wireframes and keeping documentation up-to-date

  • Creating space for native advertising

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Plenti App Dashboard Design

  • Bring excitement to points through animation

  • Show how many offers are available

  • Highlight featured offers

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Plenti Online Marketplace

Updating the UX design of the Plenti Online Marketplace to:

  • Make stores more easily searchable

  • Easily navigate to select stores

  • Highlight the featured stores

 

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