Plastic crafts is a local business that needed a full website refresh. 

• Worked with a logo designer to update the branding

• Streamlined information architecture

• Designed navigation

• Worked on value-proposition with client

• Worked directly with developers to create wireframes and build the new site

• Photography

The homepage has more marketing language, provides an overview of services offered, and focuses less on specific products. Primarily, the emphasis is placed on customer service and drives users to contact the company through the Request a Quote and customer service number provided.

My role as the lead UX designer was to craft wireframes that reorganized the content. Created a navigation that represented the core needs of the business and organize the information in an accessible and functional way.

Digital Style Guide

Truck design

To extend the brand into physical spaces, I created the following mock-ups for a vinyl wrap on the company’s delivery truck.