After the launch of the Free WiFi initiative, the focus turned to improving the Seatback experience. Delta introduced an innovative concept of logging into your seatback to create a more personalized experience.

• In-person testing with volunteer internal employees and external participants through an outsourcing company

• Product Insights evolved as Endava continued to review and create a process for combining UXR with metrics from Qualtrics

• Technical implementation supported through upskilling business and agile processes.