VERIZON | INDIVIDUAL PROFILE
Led the Identity Architecture team to develop the ‘ideal’ state of a unified profile to support stakeholder alignment across 5 key products.
Role
As the lead of Identity Architecture, I directed my team to think through and envision the ideal state of a singular profile at Verizon.
Teams
Identity Architecture, My Verizon App, Family, Home, Protect, and Identity design and development teams.
Tools
Figma, Figjam, Airtable, Google Gemini
Strategic Objective
Project Overview: Working alongside the My Verizon App, Family, and Home teams, we set out to design the ideal state of profiles as an alignment tool, shaping future profile capabilities tied to identity.
Key Impact
Visualizing the Ideal State: Evaluated global-level identity attributes and translated backend attribute flows into high-fidelity "ideal profile" screens and a comprehensive Ideal State Service Map.
Cross-Functional Consulting: Consulted with teams across the business—including Retail, Product, and associated initiatives—to ensure their independent digital properties aligned with the unified enterprise identity roadmap.
Designing the ideal state
To pair our understanding of data attributes, Identity Architecture design an ideal profile state, showing now only the potential visual design of the profiles, but the functionality that comes with organized, human-centric data.
Deliverables
The team created high-fidelity designs to showcase the potential of a complete, forward-thinking profile and its capabilities.
