UX Designer

I am currently working as a Product Designer at Verizon in Basking Ridge. NJ.  Previously, I have worked as a User Experience Designer for both EffectiveUI in NYC,  Plastic-Craft location in Nyack, NY.

I completed my masters degree at The Glasgow School of Art and with an M.Des in Design Innovation.  Before that, I graduated from The College of Saint Rose with a BFA Graphic Design and a minor in Art History. 


At Verizon I work under New Product and New Business. I have worked on the Verizon Cloud website, Verizon Digital Signage, and the Verizon + Greg Norman partnership.

Consistently my value at Verizon has been to see the 'big' picture, ask the right questions, and devise a strategy for going from design to development. In a company that is so large, it is important to be able to connect all the dots. Each project has come with its' own set of designers, management teams, content providers, development resources, stakeholders, and more. I am able to manage a holistic view of all the the project and create solutions.

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At EffectiveUI I was able to maintain design documentation for the Plenti responsive website and mobile app. This required attention to detail and rigorous communications skills to manage wireframes and style-guides that were ever changing. These skills are ever-present in my current design process; it is to not only good enough to design something great, but to be able to communicate design so that it can be understood by the larger audience and built properly is just as important as the design itself.

My Masters of Design truly taught process. To understand the user, you must 'do as the locals do'. We started each project with a team ethnographic field trip where we experienced the lives of our users. Once we did that, we became and expert and an advocate for the user. From this place of deep understanding we were able to design innovative products that we were confident would be a success. I also learned to design with many different view-points in the room, my degree was incredibly international, and have a deep appreciation for 'diversity of thought' within design.

To contact email:  erin.reeg@gmail.com or use the form below. 

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